Compiled through years of experience, this checklist will help you catch errors hiding in your marketing emails before you hit send. It’s 99.9% thorough, amazingly effective and a real life-saver when it comes to mass email sends.
Besides confusing and possibly frustrating the affected party, errors in emails detract from the recipient’s experience of your brand. This is especially disastrous for quadruple bottom line companies that define themselves through their attentiveness to people. If you address someone by the wrong name or give her erroneous information regarding an upcoming event, you aren’t exactly building trust in your brand.